Google Ads & PPC Management in Kenya
Reach people actively looking for what your business offers.
At RatifiedTech, we help Kenyan service businesses and online stores reach potential customers through strategically managed Google Ads campaigns, conversion-focused landing pages and measurable conversion tracking.
We focus on creating a clearer path from search to inquiry, booking or purchase.
Get My Free Google Ads AssessmentNo obligation. Honest recommendations. Transparent advertising costs.
Search Ads · Shopping Ads · Conversion Tracking · Landing Page Optimization
The opportunity
Someone searching for an emergency plumber in Nairobi, a safari package, a nearby dental clinic or skincare products has already expressed interest in a solution. They may be comparing options, checking prices or preparing to buy.
Google Ads gives eligible businesses an opportunity to appear in relevant advertising placements when those searches happen. Appearing is only part of the challenge: campaigns need to reach the right audience, communicate a compelling offer and make the next action easy.
That's where RatifiedTech comes in. We connect relevant search demand with an advertising and website experience designed around meaningful business outcomes.
Google Ads services
A clinic seeking appointment bookings has different needs from an online store. We assess your business, customers and objectives before recommending an approach.
Google Search Ads
Search campaigns can help your business appear in relevant sponsored results for services or solutions you offer. Suitable for professional services, clinics subject to advertising policies, tours and travel, home maintenance, consultants and B2B providers.
Potential goals: calls, appointment requests, quotations and qualified inquiries.
Google Shopping Ads
For eligible stores, Shopping campaigns can promote products with images, prices and store information. We can assist with Merchant Center setup, product feed configuration and troubleshooting, campaign setup, eligibility reviews and monitoring.
Potential goals: product discovery, qualified traffic and purchases. Free listings and paid placement are separate; neither guarantees visibility or sales.
Performance Max
Where appropriate, we assess Performance Max in the context of your wider strategy, conversion setup, goals, creative assets, feeds and reporting.
We recommend automation when it fits your business, not simply because it is available.
YouTube & Display
These campaigns can support awareness, consideration and suitable remarketing when customers need to discover your brand or learn more before buying.
We assess the fit with your goals, audience and budget before recommending them.
Not sure which campaign type your business needs? The free assessment can help you find out.
Find the Right Google Ads StrategyOur approach
Good advertising connects customer understanding, a prepared website, meaningful measurement and ongoing learning.
Learn about your products or services, customers, market, goals and what a valuable inquiry or sale means.
Investigate relevant search terms, intent, opportunities and potential competition to inform targeting and initial budget recommendations.
Review the post-click experience, mobile usability, offer clarity and appropriate conversion measurement before relying on reports.
Configure the agreed structure, targeting, assets, budget and conversion goals. Campaigns remain subject to Google policy and approval.
Use observed evidence to refine search terms, negative keywords, ads, targeting, feeds or landing page recommendations.
Explain measurable inquiries, purchases or other conversions where reliable tracking is available, alongside limitations.
Our principle: Every advertising decision should have a business reason behind it.
Conversion tracking
Traffic is useful. Knowing what it does is even more useful. Without appropriate tracking, it can be hard to understand which advertising activities contributed to a call, inquiry or purchase.
According to your website, consent setup and agreed scope, we can configure and test measurement for relevant actions.
The customer journey we work to measure
A relevant ad is shown and clicked.
The visitor reaches a useful page.
They call, message, submit or buy.
An agreed action is tracked where supported.
Illustrative customer journey. Tracking depends on implementation, consent and platform support; no sample results are shown.
Measure successful inquiry or booking submissions where configured.
Measure supported call interactions and eligible call conversions, depending on setup.
Measure button clicks and connect later lead outcomes where systems support it.
Configure relevant purchase tracking where the store and checkout support it.
Where reliable lead management data is available, distinguish opportunities from basic interactions.
Google Ads Conversion Tracking, GA4, GTM, Enhanced Conversions where appropriate, event testing and reporting.
Accuracy depends on implementation, user consent, browser restrictions, platform capabilities and reliable business data. The goal isn't more numbers; it's better advertising decisions.
Landing page optimization
After someone lands on your website, can they understand your offer, find what they need and easily call, book, inquire or buy? Does the page load comfortably on mobile?
Website development is one of RatifiedTech's core capabilities, so we can consider both the advertisement and the experience after the click.
Reviews and routine recommendations can be part of campaign management. Significant redesigns, new website development and custom integrations are quoted separately.
Is this right for you?
Google Ads can help with customer acquisition, but it isn't automatically the right investment for every business.
We would rather identify these issues before you spend unnecessarily. Start with a free assessment.
Why RatifiedTech
We bring website development, SEO, technical implementation and conversion measurement into the advertising conversation, looking at the full customer experience beyond the campaign dashboard.
Websites, analytics integrations, conversion events and measurement requirements.
Start with customers and commercial objectives before recommending campaigns.
Separate media spend from fees and report on measured activity without treating clicks as customers.
Identify landing page issues and scope an appropriate solution.
Meet the person behind RatifiedTech
“I believe businesses deserve more than attractive websites or advertising dashboards full of numbers. They deserve to understand how their digital presence helps people discover them, trust them and take the next step. That's the approach we're building at RatifiedTech: connecting websites, search visibility, advertising and measurement into practical systems for business growth.”Explore Our Work at RatifiedTech →
Free opportunity assessment
Not sure about your budget, campaign type or why a past campaign disappointed? Start with a free Google Ads Opportunity Assessment.
What you sell, who you want to reach and what a valuable customer means.
Relevant search intent and suitable campaign approaches after an initial review.
Whether your current website provides a suitable experience for paid visitors.
What should be tracked to evaluate advertising meaningfully.
Initial testing and cost considerations, without promising specific outcomes.
Complete the short form with your details and goals.
We assess initial suitability and identify relevant questions or opportunities.
We share practical initial recommendations and whether a deeper plan makes sense.
Before any campaign management, we explain the scope, fees and budget. No obligation.
Pricing transparency
Google Ads management typically involves two separate types of costs.
01
Paid to Google to deliver advertisements. The amount depends on your industry, competition, targeting and objectives. We recommend a starting budget for your situation and you approve it before launch.
Where possible, your business owns the account and pays Google directly.
02
Professional work to prepare, configure, monitor and improve campaigns, as agreed in scope.
May include strategy, research, setup, initial tracking, ad assets, monitoring, optimization, reporting and recommendations.
Major landing page development, custom tracking integrations and extensive ecommerce feed work are scoped and quoted separately. Before a campaign begins, we explain the proposed budget, fees, inclusions, additional work and reporting.
Frequently asked questions
There is no single advertising budget for every business. Your budget depends on searches, competition, location, customer value and goals. We help assess a suitable starting point before recommending spend.
PPC means Pay-Per-Click, an advertising model where an advertiser pays when someone clicks an ad. Google Ads also supports other campaign types and bidding models.
Google Ads competes for paid placements. SEO focuses on organic search visibility. They can both support acquisition, but work differently and have different costs and timelines.
Eligible campaigns can begin serving after setup and approval. Useful inquiries, sufficient data and improved performance may take time depending on market, budget, offer and setup.
No. Ads can create opportunities to reach relevant audiences, but results depend on demand, competition, pricing, the offer, website and sales process.
You need an appropriate destination or supported campaign experience that meets Google requirements. For most businesses, a clear, mobile-friendly page is valuable. We can review your current site.
We can assess suitability and assist with Merchant Center, feed requirements, campaign configuration and management within an agreed scope. Product eligibility and approval depend on Google policies.
Conversion tracking measures eligible actions after ad interactions, such as calls, forms or purchases. It helps separate traffic from meaningful outcomes, though not every action can be measured perfectly.
Our preferred approach is for your business to own the account, with RatifiedTech receiving appropriate management access.
Yes. The initial opportunity assessment is free and carries no obligation. Detailed implementation, extensive research or custom development may require a separate proposal.
Request your free assessment
Tell us a little about your business. We'll review your request and get back to you about the next step.
Free initial review. No obligation. Clear recommendations.
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